And they're not looking to be carbon copies of their peers; instead, they're embracing individualistic styles. But as the economy improved, teens went back to some of their favorite brands, though they still wanted fat discounts. Both American Eagle and Abercrombie have seen their sales improve recently as they have worked hard to reinvent their businesses.
American Eagle, for example, has been able to scale back its discounting as it overhauled its fashions, including adding more stretch to its jeans. But Aeropostale has been slow to adapt to these changing times. Not anymore.
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Teens, inspired by Instagram and the like, are looking to personalize their looks, and prefer to grab items from different stores. That has been a big problem for Aeropostale, whose sales had been driven by logoed merchandise. Aeropostale started to shed its logoed clothing and began focusing on trendy items about three years ago. It teamed up with names like stylish American video blogger Bethany Mota. But its efforts were too little, too late. The new looks never failed to gain traction with shoppers.
But they're also willing to pay full-price for something they covet.
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However, Aeropostale was forced to constantly discount the entire store by as much as 70 percent off because they couldn't get shoppers to buy the clothes. But increasingly, kids are shopping on their smartphones and going to the mall for specific items, not just to roam around. And a rash of bankruptcies of mall-based retailers have left some holes and hurt traffic at the shopping centers, says David Tawil at Maglan Capital, a hedge fund that focuses on distressed securities.
That's hurt Aeropostale, which is now closing of its U.
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As of early January , it had 1, stores. Analysts also say Aeropostale hasn't done enough to make their stores more exciting to shop. And some believe Aeropostale will need to close even more stores to restore profitability. And the competition is only getting fiercer.
Sign up for free newsletters and get more CNBC delivered to your inbox. Right now at Aeropostale, guys' jeans products are buy one get one free! Click here now and start stocking up! The deal is available in-store and online. Shop at Aeropostale while snuggled in bed! Paste the code into the "Promo Code" box on the checkout page, then hit "Apply" to save on your qualifying purchase.
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Discounts will automatically appear on the store page. Click the "Shop Now" button to start your order. Print out your coupon, or bring it up on the Groupon app, and present it to the cashier.
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As if teens needed any more reason to hang out at the mall, Aeropostale lures them in with its stock of casual hoodies, T-shirts, and jeans—and these Aeropostale coupons from Groupon. Credit that to its mall-based stores and its laid-back look. Your teens looking to add a new piece or two to their wardrobe? Fortunately for teenage guys and girls across the country, the store delivers a casual look that balances classic pieces such as jeans, hoodies, and dresses with trendier pieces such as yoga pants, combat boots, and vests.
First, delving into home furnishings, it now boasts a collection of bedding, lighting, and wall decor, allowing teens to spruce up their bedrooms with fun, bright design. Secondly, P. How To Save Money At Aeropostale The easiest way to save money at Aeropostale is to sign up for emails, which will sometimes include exclusive Aeropostale promo codes, announcements about flash sales, and more.
If you're just itching to make a purchase and can't wait for an email, you can find promo codes right here at Groupon Coupons.